Illinois Education Association» Communications 101 http://www.ieanea.org IEANEA Thu, 09 Feb 2012 20:22:24 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 How to write a news release http://www.ieanea.org/video/how-to-write-a-news-release/ http://www.ieanea.org/video/how-to-write-a-news-release/#comments Fri, 02 Oct 2009 19:18:38 +0000 Webmaster http://www.ieanea.org/video/how-to-write-a-news-release/
Here you can watch a brief video, about six minutes, and learn all the basic tools you need to write a news release to help you communicate with your local media.  There are two accompanying sample news releases as well as a tip sheet for you to print out to go along with this tutorial.
Formats available: Quicktime (.mov), MP3 Audio (.mp3), MPEG-4 Video (.m4v), Flash Video (.flv)
]]> http://www.ieanea.org/video/how-to-write-a-news-release/feed/ 0 Winning the PR Fight http://www.ieanea.org/video/winning-the-pr-fight/ http://www.ieanea.org/video/winning-the-pr-fight/#comments Mon, 28 Sep 2009 17:59:09 +0000 Webmaster http://www.ieanea.org/video/winning-the-pr-fight/
If you don’t define yourself, you will be defined by your opponents. That’s why every IEA local needs to take charge of its own image with their community, with policymakers and with their own members.

This 12-minute presentation from IEA Director of Communications Charles McBarron explains why every local needs a public relations program and offers tips on how to get started.

Formats available: MPEG-4 Video (.m4v), MP3 Audio (.mp3), Flash Video (.flv), MPEG-4 Video (.m4v)
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